Comverse Fun Dial ringback tone service is music to the ears of AMC and its subscribers in Albania

Published 25th November 2008

~ service expansion reflects popularity of customised ringback tone service ~

Comverse, a leading supplier of software and systems enabling network-based multimedia enhanced communication and billing services, has announced that Albanian Mobile Communications (AMC), Albania’s largest mobile phone operator and part of the Cosmote group (NYSE: OTE), has expanded its Comverse Fun Dial ringback tone capacity as a result of quick and widespread service take up. Locally branded “Fun Tunes”, the service was deployed by AMC in conjunction with Comverse and Innova SA, Comverse’s sales & marketing partner, which helps operators to identify and implement solutions that integrate communication and IT Services to business needs.

"Fun Tunes proved an almost instant success with our users,” said George Papadakis, AMC Marketing and P&S Manager. “The rapid market penetration is a result of the strong product, the attractive user interface, and the intensive work of the consumer marketing team: seminars, best-practice workshops and more. Being the first and only operator in our country to offer ringback tone service underscores our customer-centric focus, our dedication to innovation and quality, and helps to sustain our edge as the market leader, constantly enhancing and upgrading our service portfolio for our customers.”

Comverse Fun Dial ringback tones enable users to replace the standard ringing tones that callers normally hear with personalised music and other content. This feature-rich offering makes it possible to select different content for different callers. The Innova Group, a partner to the solution, helps clients like AMC to attain business goals with cost-effective, revenue-generating, and future-proof solutions like Comverse Fun Dial that strengthen core competencies and increase competitiveness and prosperity.

“Fun Dial’s achievement in Albania mirrors its many market successes around the world,” said Comverse Products Group President Dror Bin. “By fully sharing with operators the vast expertise we have gained over the years as a global ringback tone market leader, we help to increase the success of the service. This approach is part of the reason that so many of our customers, with AMC as a good example, have warm long-term relationships with us and use so many of our solutions to improve the user experience, boost customer loyalty and generate new revenues.”